I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
Headed to the USA
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Tomorrow, I'm headed to DC for Podcast Movement. Then, I'm flying to Chicago to spend time with my Transistor co-founder Jon Buda. Finally, I'll be attending Laracon in Dallas. If you will be at Podcast Movement or Laracon, please let me know, and let's try to meet up! Going beyond "B2B SaaS"Before I go, I wanted to share this blog post with you: https://justinjackson.ca/beyond-b2c-b2b The classic thinking in business is that you have to choose to serve either consumers (B2C) or businesses (B2B). In SaaS, folks often recommend you only serve B2B because consumers have many undesirable traits (low churn, low price, high support costs). My post challenges this idea by showing that there is a spectrum of subcategories within B2C and B2B. These include consumers, prosumers, very small businesses, small businesses, medium businesses, large businesses, enterprises, and non-profits. I also point out that in today’s software business, the difference between serving consumers and businesses isn’t as big as it used to be. Many consumers and businesses buy products the same way and even buy the same products. For example, Canva is used by millions of consumers and big businesses. Everyone can sign up and create graphics using the same software. I believe a SaaS can target multiple customers at once across the spectrum—consumers, small businesses, enterprises, and even government—all with the same product. I call this approach B2M (Business to Many).
When I shared drafts with people, some resonated with the thesis, while others disagreed. I'm curious what you think; if you read it, reply and let me know your thoughts: https://justinjackson.ca/beyond-b2c-b2b Cheers, PS: I’ve started a private Telegram group for SaaS founders/marketers doing more than $50k in MRR. The focus is on marketing/sales, and growing revenue. If you'd like to join, let me know. (We already have 18 founders in the group)
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Justin Jackson's SaaS marketing experiments
I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
"Never tell me the odds." – Han Solo, Star Wars. What are the odds? Yesterday, I watched my favorite hockey team (the Edmonton Oilers) lose to the Florida Panthers in the Stanley Cup finals. Every season, all 32 NHL teams have the same goal: "Win the Cup." But only one team can win. Even a strong team (like the Oilers) has only a 12% chance of winning. Put another way: they had an 88% chance of not winning. What are your odds? A founder building a new startup also faces daunting odds. As...
When I got to the address, the door looked like this: sketchy However, once inside, I was surprised to see an incredible podcast recording studio: Justin and Nathan at Kit studios On April 1st, Nathan Barry (founder of Kit) asked me to join him in an industrial area of Chicago to record a podcast. This was for the opening of the new Kit Studios in Chicago. Even cooler: anyone with a Kit account can use it. (I'm told the outside is much nicer now. 😉) Nathan and I sat down, and he interviewed...
Overall, I've been pretty unimpressed with many of the promises coming from the "AI code bois." I got tired of watching video demos that hyped things up, only to try it myself and be disappointed. But after this conversation with Adam Wathan (creator of Tailwind CSS) and Brian Casel (Instrumental.dev), I'm starting to see AI development differently: I was surprised that Adam is this bullish on AI dev tools: "I used to be more skeptical. But then I forced myself to download Cursor and build an...