I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.
Headed to the USA
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Tomorrow, I'm headed to DC for Podcast Movement. Then, I'm flying to Chicago to spend time with my Transistor co-founder Jon Buda. Finally, I'll be attending Laracon in Dallas. If you will be at Podcast Movement or Laracon, please let me know, and let's try to meet up! Going beyond "B2B SaaS"Before I go, I wanted to share this blog post with you: https://justinjackson.ca/beyond-b2c-b2b The classic thinking in business is that you have to choose to serve either consumers (B2C) or businesses (B2B). In SaaS, folks often recommend you only serve B2B because consumers have many undesirable traits (low churn, low price, high support costs). My post challenges this idea by showing that there is a spectrum of subcategories within B2C and B2B. These include consumers, prosumers, very small businesses, small businesses, medium businesses, large businesses, enterprises, and non-profits. I also point out that in today’s software business, the difference between serving consumers and businesses isn’t as big as it used to be. Many consumers and businesses buy products the same way and even buy the same products. For example, Canva is used by millions of consumers and big businesses. Everyone can sign up and create graphics using the same software. I believe a SaaS can target multiple customers at once across the spectrum—consumers, small businesses, enterprises, and even government—all with the same product. I call this approach B2M (Business to Many).
When I shared drafts with people, some resonated with the thesis, while others disagreed. I'm curious what you think; if you read it, reply and let me know your thoughts: https://justinjackson.ca/beyond-b2c-b2b Cheers, PS: I’ve started a private Telegram group for SaaS founders/marketers doing more than $50k in MRR. The focus is on marketing/sales, and growing revenue. If you'd like to join, let me know. (We already have 18 founders in the group)
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I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.
Here are a few things I've been contemplating lately: ------- ⛈️ What kills motivation? Aaron Francis wrote about this in his newsletter, and I can’t stop thinking about it: “Maybe, working hard doesn’t lead to burnout, but the lack of hope leads to burnout. If you're working really hard for something that you don't believe will pay off, it's easy to lose motivation. But if you believe that the thing you're working on will have a payoff, the amount of work almost doesn’t matter.” Working on...
Hey friends, This should be fun. Ian Landsman (founder of HelpSpot and "Business Dad" to founders everywhere) is going to hop on the call with Brian and Justin today. You can join us (live) at 12:15pm Pacific: On today's topic list: Can burnout be a lack of motivation? When the reward no longer feels worth pursuing, is that when you lose steam? "What if this doesn't work? What's the backup plan?" Come join us in the chat! Cheers,Justin Jackson – BlueskyBrian Casel – Bluesky | Twitter PS:...
Do you have thoughts on any of this? Some things I've been contemplating lately: ------- ⛪ Popular marketing strategy: start a cult I can't stop thinking about this post by Evan Armstrong: One increasingly popular marketing strategy is to found a cult. Founders have spent the last ten years learning from the successful cults (Tesla, Anduril, Stripe, Palantir, and Airbnb) and the destruction of multiple unsuccessful ones (Theranos, WeWork, Fast, Quibi, and FTX). There is a new playbook of cult...