Will YouTube kill podcasts?


In the pursuit of "making podcasts more discoverable," the podcast industry has welcomed YouTube with open arms.

However, I think we're underestimating YouTube. I think it's "eating the world" in a way we've never seen before:

I just made a video about it:

video preview​

I also wrote a blog post about it:

👉 justinjackson.ca/podcast-industry-youtube​

And I released it as a podcast as well:

​

I don't think YouTube cares about "podcasting" as an industry (it's just another content keyword for them). I also think responses like "Let's add video to traditional podcast players" are missing the bigger picture.

I'd love to know what you think!

As always, you can also reply to this email. 😄

Cheers,
Justin Jackson

Justin's newsletter

I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.

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