Here are a few things I've been contemplating lately: ------- ⛈️ What kills motivation? Aaron Francis wrote about this in his newsletter, and I can’t stop thinking about it: “Maybe, working hard doesn’t lead to burnout, but the lack of hope leads to burnout. If you're working really hard for something that you don't believe will pay off, it's easy to lose motivation. But if you believe that the thing you're working on will have a payoff, the amount of work almost doesn’t matter.” Working on...

Do you have thoughts on any of this? Some things I've been contemplating lately: ------- ⛪ Popular marketing strategy: start a cult I can't stop thinking about this post by Evan Armstrong: One increasingly popular marketing strategy is to found a cult. Founders have spent the last ten years learning from the successful cults (Tesla, Anduril, Stripe, Palantir, and Airbnb) and the destruction of multiple unsuccessful ones (Theranos, WeWork, Fast, Quibi, and FTX). There is a new playbook of cult...

I think it's wild that the same amount of effort can produce wildly different results (across different endeavours). For example, you might work on a project for weeks and months, only to have it receive a tepid response. Then, a different piece of work (that you whipped together in an afternoon) takes off and gets a much bigger reaction. (You can read this article online) Anything worth doing will require a fair amount of effort and work. But it's also possible to invest a fair amount of...