I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.
More than a problem
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Hope you're having a good Sunday! (And happy Thanksgiving Weekend if you're Canadian). Here are a few things on my mind... When customers lean inAnother great article from Rob Snyder on what "customer demand" looks and feels like: "You'll hear concepts like 'pain points' and 'problems' that make sense and sound right... But, as you've likely experienced, you can have someone complain about their big problems and pain points, who agree that your product would solve these pain points and problems, and then they don't buy." And later on: "We can think of demand as, first and foremost, the measure of an individual person's force against their status quo. They are trying to change; their force can be measured as strong or weak." In an AI world, what kind of marketing works?Lars Lofgren is one of the smartest people in online marketing. He thinks in the age of AI, there's only one channel left that works. When we’re drowning in an endless sea of lukewarm AI slop... what will we be left with? Real stories from real fucking people. I believe anyone who wants to produce original, insightful content will need to distribute it via influencers. It’ll be the last distribution mechanism for real content What Ruben told me 10 years agoIn 2015, I went for dinner with Ruben Gamez in Portland. At the time, I was in a constant cycle: working hard for 3-6 months, launching something, earning some revenue, and then starting over again. Ruben said, "You've proven you can do these smaller products. Now, I think it would be better for you to work hard on something that really matters." He continued: "Spreading effort over multiple things keeps them stuck in the slow, early stages. Products need both time and focused effort. Pick something with real potential and be deliberate about it." Then he said something that stuck with me: "It's worth it to work harder than you've ever worked for two years if you end up producing a solid business that delivers consistent returns. Something that scales. That's better than the alternative—constantly starting over with small launches." Thoughts? Let me hear them! Cheers, PS: This latest episode of The Panel is good. "How do we help our kids in an age of AI?" |
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I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.
Happy Saturday! Here are a few things on my mind... Adam Wathan has a new podcast where he walks and talks about what's on his mind. And it's great. ADAM'S MORNING WALK • EPISODE 1 The Tailwind business ain't what it used to be 29:13 MORE INFO View the podcast website How high is customer demand? Successful startups don't create demand. They position themselves in the path of existing demand. In a good market, customers provide their own motivation. I made a video about this: Your job isn't...
Happy Saturday! Here are a few things on my mind... Warren Buffett's game Great post on Farnam Street: Students often go to visit Warren Buffett. And when they do, he often plays a little game on them. He asks each student to pick the classmate they would choose if they could have 10% of their earnings for the rest of their life. Which classmate would you pick and why? Then he changes things up again. Who would you think least likely to succeed? Why? He asks the students to take out a sheet...
Hey friends, Not recording The Panel today (sorry!), but I do have a ridiculous new animated video to show you: This is an inside joke from the Mostly Technical podcast: Ian Landsman (one of the hosts) loves to keep restarting his programming project (outro.fm). He does this by typing `laravel new` (which initiates a new Laravel project) in the terminal. Aaron Francis isn't impressed. (I have a new technique I'm using for these; I'll update this post about it soon) Cheers,Justin Jackson –...