I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
Broken engine?
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I'm back from my two-week trip to the US. I've been meaning to write you an update about my experiences in the podcast industry, hanging out with my co-founder in Chicago, and attending Laracon (the Laravel conference). I have lots of thoughts to share! Unfortunately, it will have to wait because I'm heading to San Francisco tomorrow to watch the Acquired podcast (Transistor customer!) do an arena show at Chase Center, where they'll be interviewing Mark Zuckerberg on stage. 😮 But... I've been meaning to publish this video forever, and I wanted to send it to you before I left: Is your business engine broken?If you've been running a business for a while, and it's grinding you down, this video is for you. (I'd appreciate it if you left some nice questions/comments on YouTube! 🙏) I'll use your comments and questions in my article (writing it now) on the same topic. 👍 Cheers, PS: Transistor just got a new customer I'm excited about. PPS: Congratulations to my friend Taylor and his team (details). |
Justin Jackson's SaaS marketing experiments
I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
I didn't expect the last newsletter to generate so much debate! It ended up getting posted to Hacker News. Aaron and Ian talked about it on Mostly Technical, and many other folks responded in comments and emails. Some folks felt the tone was too pessimistic/defeatist. Others felt like I was discouraging older founders from starting companies. (I also had quite a few folks who responded and resonated with the spirit of the post). I recorded a response to all this feedback here: A few...
I recently listened to three podcast episodes, all with bootstrapped founders over the age of 40: Paul Jarvis has retired from Fathom Analytics Matt Wensing steps down from Summit, takes job with Customer.io Brian Casel and Jordan Gal talk about building SaaS at this stage of life It's interesting to see how differently this stage of life is compared to our 20s and 30s. (I'm 44). An Evolving Definition of Success: "I've been at Summit for 5 years. My last company took 15 years, and I didn't...
Every day in Transistor's #marketing channel in Slack, we track our new trial signups: Like most SaaS companies, our growth relies on new people finding us every day. Whenever I see these numbers, I ask myself: "Where are these signups coming from?" There's this idea in marketing that we'll be able to find a magical channel that brings in thousands of customers. But, when I look at where these signups come from, there's never one dominant source. Here's what we saw in August: Search (40%):...