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Justin Jackson's SaaS marketing experiments

I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.

Convince me to use AI in web dev
Featured Post

Adam Wathan's surprising take on AI

Overall, I've been pretty unimpressed with many of the promises coming from the "AI code bois." I got tired of watching video demos that hyped things up, only to try it myself and be disappointed. But after this conversation with Adam Wathan (creator of Tailwind CSS) and Brian Casel (Instrumental.dev), I'm starting to see AI development differently: I was surprised that Adam is this bullish on AI dev tools: "I used to be more skeptical. But then I forced myself to download Cursor and build an...

Hey,

I want to hear from you. This week, I'm sharing 3+1 bite-sized thoughts, ideas, and prompts. Hit reply here, or on Bluesky, with your thoughts! ------- 📺 🗡️ Will YouTube kill the podcast industry? I've been thinking and writing a lot about YouTube, podcasting, and open protocols (RSS) vs big centralized platforms. Read my post | Reply on Bluesky (If you're of a "certain generation" and you're thinking, "who uses YouTube for podcasts?" you might want to read this draft I'm working on) -------...

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I've been thinking a lot about the modes of life in which I feel like I have tons of creative energy. When I'm operating in this zone, my efforts feel natural and like I'm moving with the flow. Other tasks, however, feel incredibly difficult. Every part of them is a grind. Operating in these modes quickly drains my battery. This contrast led me to explore what my friend Jeremy Enns calls "operating in your zone of genius" – that sweet spot where your natural talents, passions, and energy...

Hey friends, Jordan Gal is breaking the mold: He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. (His new AI-voice-based startup is called Rosie). He discusses the opportunities and risks associated with AI-based startups and describes his wait for the "dam to break." THE PANEL • EPISODE 7 "Waiting for the Dam to Break" - Jordan Gal's bet on voice AI 01:08:23 MORE INFO The discussion also touches on the potential of...

Hey friends, How do you stay motivated with your business, even when you've "made it?" That's what we chatted about with Adam Wathan: However successful you think a well-known product or founder might be, the truth is everyone's dealing with stresses and challenges and things that don't work, and figuring out what to do next. That's what this episode is about. THE PANEL • EPISODE 6 Figuring out what to do next (Adam Wathan) 01:14:26 MORE INFO The discussion also touches on the potential of...

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I think most folks assume that people who create content (YouTube videos, podcasts, screencasts, public speaking) are mostly extroverted.But this conversation I recently had with Aaron Francis, Marie Poulin, and Brian Casel on the Panel Podcast calls that into question: Curious how you would answer this question. Reply on Bluesky Reply on YouTube Or, reply to this email. Cheers,Justin Jackson PS: this is just a short clip from a fantastic episode of The Panel podcast. Listen to the whole...

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Hey friends, This episode was so good. Marie Poulin and Aaron Francis joined us to discuss the realities of building creator-driven businesses. We talked a lot about YouTube (they describe how each got traction there) and their current video making process. They also challenged conventional wisdom about sticking to one niche. For them, pivoting between projects keeps them fresh and prevents burnout, even when the traditional wisdom is to "just focus." Listen wherever you get your podcasts:...

Podcast killer

In the pursuit of "making podcasts more discoverable," the podcast industry has welcomed YouTube with open arms. However, I think we're underestimating YouTube. I think it's "eating the world" in a way we've never seen before: I just made a video about it: I also wrote a blog post about it: 👉 justinjackson.ca/podcast-industry-youtube And I released it as a podcast as well: JUSTIN'S BRAIN • EPISODE 11 Is YouTube going to kill audio podcasts? 10:19 MORE INFO I don't think YouTube cares about...

Hey friends, Peldi is the founder of Balsamiq Mockups and pioneered transparent business building in 2007. In this episode, he came to The Panel looking for advice. We invited Jay Clouse of Creator Science to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way. THE PANEL • EPISODE 3 Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science) 01:00:10 MORE INFO Apple Podcasts...

AI can't code this

Chris Sacca told Time Ferris that "we're super f*cked;" I'm not convinced. I'm curious to hear what you think! I just made a video about it: I don't think AI replaces what a skilled programmer can bring to a high-quality SaaS product. To me, this "AI will build your app for you" hype feels like previously failed predictions around No Code, open source apps, buy "once.com," etc... If you have time, I'd love for you to watch the video and tell me your thoughts. (Leave a comment on YouTube, on...